Arete Network

Think Differently – That’s how your company becomes exceptional!

Gary Baker

In 1997, Apple challenged us to “Think Differently” and to go for our dreams regardless of what stands in front of us.  Click here to watch that incredible video.

We believe “thinking differently” is what leads to a company to becoming exceptional. By definition, they are not following the norm, they are in fact creating the new norm.  The beauty is any company can do this, no matter the size of the company, revenue or market share.  We all have the opportunity to create an exceptional company through our people.  In the end our people are what matter the most to the success of our company. 

Bob Chapman of Barry Wehmiller believes, “if you build great people, they will do extraordinary things,” we could not agree more.  William Ford Jr., stated, ““A good company delivers excellent products and services. An exceptional company does all that and strives to make the world a better place.” That type of thinking is part of who we are in the Arête Network. We love the exceptional ones, the companies who already are and the companies who are striving to be!

The next 5-20 years will revolutionize virtually every industry, we encourage you to no only stay ahead of the curve but to help define it in your industry.  

We invite you and your leadership team to start Designing Your Exceptional Company – go to to learn more…

Learn all about the Arete Network at